Before discussing how to become marketing operations manager, let’s discuss what marketing operations are. Marketing Operations is a relatively new function in the marketing organization that enables the department to operate efficiently and deliver the desired business outcomes through people, processes, technology, and data.
Marketing operations managers monitor and analyze the effectiveness of marketing initiatives and programs. They primarily manage marketing operations departments as well as any teams that are closely aligned with the marketing and sales departments. They analyze workflow within marketing departments to guarantee the achievement of the department’s goals. He can earn a median sum of 133,000 dollar annually or 64 dollar per hour.
While traditional marketing skills like strategic and creative thinking are still required for marketing ops team members, there’s also a need for more technical and analytical skills in marketing ops to oversee the ever-increasing technology and data that marketing departments manage.
Job Responsibilities of Marketing Operations Manager
- Managing and administering technologies inclusive of Salesforce, Outreach, etc.
- Develops the strategic marketing operations for a company. Manages the marketing team, processes, IT resources and marketing processes that create demand for the company’s products. Consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.
- Data management, data integrity, scoring models, and ABM which stands for account-based marketing
- Managing, analyzing and reporting on lead flow, campaign flow, lead attribution, and sales funnel management
- Collaborating with a variety of stakeholders within marketing, sales and across other functions
Requirements to Become Marketing Operation Manager
- 8+ years of experience with go-to-market operations strategy and business analytics.
- 5+ years of experience managing marketing vendors and/or team management.
- Ability to work collaboratively, internally and externally.
- Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
- Demonstrated management skill and ability to oversee a team and work in a group environment, including collaboration with Senior/Executive level leadership.
- Possess exemplary interpersonal skills including influencing, negotiations and teamwork skills.
- Ability to think strategically, develop frameworks and platforms that ensure optimal and unfettered access to business tools, assets and capabilities.
- Superb analytical, problem-solving capability and help the team make sound conclusions.
- You believe in teamwork and are not afraid of rolling up your sleeves
How to become a Marketing Operations Manager
The person who is interested in becoming a Marketing Operations Manager must know how much education you need. Marketing Operations Manager requires a bachelor’s degree. In terms of higher education levels, it requires master’s degrees.
Even though most Marketing Operations Directors have a college degree, it’s impossible to become one with only a high school degree or choosing the right major is always an important step when researching how to become a Marketing Operations. When we researched the most common majors for a Marketing Operations Director, we found that they most commonly earn Bachelor’s Degree degrees or Master’s Degree degrees.
Other degrees that we often see on Marketing Operations Director resumes include Associate Degree degrees or High School Diploma degrees. No matter the business size, there can be fierce competition to become an operations manager. The following steps reflect an optimum path to earn this opportunity.
1. Acquire a Bachelor’s Degree
With a bachelor’s degree in business administration or a related field, students develop knowledge and marketable skills they can build upon during their careers. Combined with on-the-job experience, a business administration degree curriculum prepares graduates to pursue a variety of career paths in different employment settings, including private companies, government agencies, non-profit organizations, and international organizations.
The following are key courses that are usually part of a business management degree curriculum:
- Business Communication: This course stresses the importance of clear communication in today’s bustling and complex business environment. Students learn how to enhance their ability to convey ideas in both oral and written formats. They can also gain an understanding of effective communication across a variety of methods and channels.
- Financial Accounting: This course is designed to give students basic knowledge of accounting theory and principles, along with an understanding of how these are important in business management. It covers the preparation, analysis, and interpretation of financial statements and how this correlates to the decision-making process.
- Principles of Management: In this course, students will be exposed to management concepts, such as ethics, motivation, group dynamics, organizational structure, planning, team building, and leadership.
2. Build on-the-job Experience
An important step on the path to becoming a marketing operations manager entails building skills and gaining work experience, typically by starting out in an entry-level position.
For example, operations managers may work first as operations supervisors. The job duties include administrative functions, planning and preparing budgets, and evaluating staff performance. While holding entry-level jobs helps employees gain knowledge, and could lead to promotions and more responsibilities, the operations manager position is a senior role and often requires an undergraduate degree or higher.
Operations manager candidates often must have previous management experience.
3. Earn a Master’s Degree to Seek Advancement
Earning a master’s degree in an operations management field is an optional but advantageous next step toward pursuing an operations management position. There are several specialized graduate degree concentrations students can choose to give them an arsenal of skills and competitive advantages when seeking career advancement.
A Master of Business Administration in project management program, for example, is designed to help graduates solidify their business knowledge and resource-planning skills. The in-depth curriculum helps students gain specific project management skills and learn from case studies of real organizations, giving them a better understanding of operations management functions.
The following courses cover the skills that are useful in a career in operations management.
Being hired as Marketing Operations Managers, we are expected to achieve the marketing goals of a company and drive marketing efficiencies. It is a multidisciplinary role focusing on technology, reporting, analytics and process operations. We supervise project and campaign planning, creative production, technology infrastructure, and brand compliance.
Some of our duties include hiring and training marketing staff, developing marketing strategies, and analyzing markets. Working as Marketing Operations Managers, we might complete action plans and prepare annual budgets. Finally, we determine performance, ROI and the business impact of marketing and sales activities.