How To Use Gamification in Your Social Media Strategy
Each day, the power and reach of social media grows. You can post a status or Tweet, and its message can reach around the globe in mere seconds.
The seemingly unlimited potential of social media has opened new doors for marketers to break into markets that were once considered unreachable. All you need now is a few quality images, a video, and the right words. You can also consider using games and other gamification methods to grow engagement and interest in what you have to say and offer.
It is essential to have a smart strategy in place. A good first step is to utilize a quality social media professional, such as Run Gun Shoot to help you learn the best strategy moving forward.
Here are some other tips you can use to learn more about using gamification in your social media strategy to ensure your efforts build brand awareness and engagement for your business.
Create Reward Triggers
Rewards, regardless of how small they are, can be a huge source of motivation and encouragement. While you need financial backing for these types of initiatives, you don’t have to offer something huge and expensive to get the desired results. In fact, you can choose something simple, like a free dinner or a t-shirt. Even though the reward can be simple, you must still strategize with factors that will connect you to your audience in a fast and effective manner.
Choosing free rewards will work best in gaining attention. These are often shared quickly on social media and can help increase engagement on your pages. This is eventually going to help you achieve the marketing goals you have set.
Get the Timing Right
Timing is an important part of gamification on social media. Games are more appealing when they are only available for a short period of time. If you impose time constraints, it helps to increase urgency, making it exciting for the participant. This results in much more engagement. By making your gamification efforts urgent, you can motivate people to take action.
You can even add a clock feature, so people see how urgent their need to act is.
Create Multiplayer Competitions
Competitors are a great way to gain interest and engagement from your audience. With gamification, you can create a sense of healthy competition between the players who participate.
Create a rewards and point system to encourage engagement and get people active on your social media pages. Just think of the existing point tracker systems out there, such as Garmin or FitBit.
With a point system, you can motivate users to do even better with each attempt and outrun the other participants. You can then share the results and statistics of the competition with all participants. By sharing the statistics of your competition publicly, you can continue motivating everyone who is participating to stay engaged with your site.
Using Gamification on Social Media
There is no reason to limit gamification to corporate and educational purposes. While this is one of the most common ways it can be used, it can also be a helpful marketing tool.
If you get it right, gamification can help your brand increase engagement with your audience and build a strong and visible online presence. It can also serve as a tool to help you improve your existing social media campaign. This is done by using competitions, urgency, and rewards, as discussed above.
Now is the time to implement a gamification strategy. Doing so will help you build your brand and ensure that you achieve the desired results with your social media presence, regardless of what platforms your business is on.