The Telecom Industry is constantly increasing the access to Mobile Virtual Network Operators (MVNO) today. By utilising the already available infrastructure of Mobile Network Operators (MNO), these MVNOs constantly provide adequate wireless infrastructure to millions of users worldwide and connect users from one part of the globe.
Having a business model that benefits the consumer, the MVNOs immensely increase the market and create new opportunities for multiple users. By driving growth across different industries and economies around the globe, the MNVOs are transforming the telecommunication sector and enhancing connectivity.
A significant reason why MVNOs have partnered quickly today is: The control MVNOs provide over your brand. This type of networking is of great comfort when launching a new operator to market because it helps you cope with the latest technology trend, albeit bringing the tried and tested the concept of marketing into the review.
The whole model of MVNOs encompasses voice, data, SMS, Mobile Broadband, and even machine-to-machine learning. The complex thing is that they must contain all this while relying on someone else’s network, which increases the explosion of data.
MVNO, like Talk Home Mobile, is thriving in this growing environment because they build their business and create a unified consumer base. By making the lives of millions easier, Talk Home Mobile is delivering a compelling value that will continue to drive growth.
However, the growing competition has immensely promoted the MVNO market and has created new methods to remain competitive in this environment.
In this blog, we will look into the opportunities, challenges and solutions for the MVNOs and how to overcome them. But before beginning, let us first look what an MVNO is and the exclusive benefits.
What is an MVNO?
Mobile virtual network operators or MVNO allows signals to be sent and received without physical maintaining a whole infrastructure involved in mobile networking. For example, Talk Home mobile is an MVNO – meaning it does not have its network but instead offers its services using EE mobile network.
The MVNOs, or virtual networks, benefits from having the same coverage as their parent network but without the expensive overheads. As a result, the saving tends to be passed on, and as a result, MVNOs often undercut their parent’s networks and services by providing cheap mobile services.
The cost of MVNO is low; therefore, the perks and benefits being offered are a lot cheaper and at flexible rates. They are utilising the same spectrum their parent companies have paid for; MVNOs broadcast 3G, 4G, and 5G signals around the country using a network of masts.
Exclusive Benefits Offered by MVNOs
Since you’ve decided to switch from an MNO to MVNO, let us shed light on a few exclusive features of MVNOs and why they are ideal for networking.
1. Help Consumers Save Money
One of the most significant benefits offered by MVNOs is Cheap International and local calls. Most people are not willing to pay a lot of money for the outrageous service provided by mobile networking organisations.
If you are one such user, switching to MVNOs can save you a considerable number of bucks. MVNOs like Talk Home provide cheaper monthly plans and enhanced customer service across the board.
Moreover, MVNOs don’t have to pay for the physical environment as they are using the infrastructure of MNO. By spending less on the vast technological setup, these benefits are directly transferred to the consumers who pay less and get more.
2. Don’t Worry About Cell Towers
One of the prominent but worth mentioning features of an MVNO is that the company does not spend millions of dollars setting up networking towers across various locations.
With an MVNO, you will simply utilise the larger carriers’ cellular coverage provider. For Instance, Talk Home Mobile provides its users with the same cellular coverage as its network provider EE.
Due to this, you also escape the hassle of maintaining these towers and hire technicians to keep these towers updated.
If you want to connect with your loved ones in other countries, your best pick is MVNOs specialising in low-cost international calls like Talk Home Mobile.
3. Flexibility of Rates
MVNOs usually don’t offer any mobile phone contract; therefore, their primary focus is providing a SIM card at low rates which offer an excellent value-for-money.
So, if you are looking out for cheap packages for your newly bought handset, pick up MVNO now.
4. Multi-Network Sim cards
Certain MVNOs like Anywhere Sim roam across multiple networks, reducing the amount of time you spend without roaming. Once your signals stop entirely, your network will automatically scan for another.
Moreover, being multi-network also provides enhanced customer service and outsourcing for business.
5. Strong Mobile Coverage
The quality of service on an MVNO is the same as for the customers of the host network provider. This means that you will have the same service on Talk Home Mobile as you will have on the EE network provider.
MVNOs like Talk Home Mobile offer their service in over 200+ destinations worldwide. With such MVNOs, never miss a moment of joy from your loved ones.
Now that we have expostulated the benefits offered by MVNO let us dive into the challenges faced by them in the contemporary world setting.
Challenges In the MVNO Space
1. Unique Price Differentiation
On the verge of attracting new customers, MVNOs are offering unique propositions to their customers in Value Added Service (VAS) to attract customers and create a unique niche for themselves.
By offering services that users have not seen or used before, these MVNOs are completely revolutionising networking and exploring a niche market to differentiate them from their competitors.
To quote one such example would be Talk Home Mobile which is offering calling rates from as low as 1p/min.
Another primary concern for the MVNOs is its exclusive feature: Pricing. To ensure long-term success, MVNOs are offering price stability to maintain customers.
When offering exclusive prices to customers, MVNOs may offer low prices and, therefore, cut a considerable amount of their revenue in keeping up with the pace.
To protect MVNOs from this type of competition, they need to create a wholesale price linked to the retail market and offer benefits to the customers.
3. Marketing Campaigns
To make a product successful, marketers need to target the right consumer at the right time. Your MVNOs fails until it reaches prospective customers.
Today, new MVNOs are offering effecting and flexible strategies to create an awareness of the product and services. Their unique propositions make them stand out.
Therefore, the competition in marketing campaigns makes it difficult for MVNOs to operate proactively.
4. Distribution of Their Product
The lean regulatory environment in the UK has made it easier for MNVOs to launch their services at cheaper rates. But the distribution of their product is not as easy as it sounds.
In this growing competition, numerous MVNOs are present in the market. To make your product stand out is a difficult job and requires a lot of attention. Businesses quickly provide new quick-to-market services for new players and enhance their network.
For newcomers, the distribution of MVNOs needs to be as easy as possible for consumers to go from an MNO customer to an MVNO customer. Moreover, in the case of PAYG MVNOs, customers need to access top-up facilities quickly.
5. Handset Challenges
Although we have innovations planned for 2022, they are still in their infancy stage. For instance, the 5G technology is readily available, but the available mobile handsets are limited and incredibly expensive.
For Example, the all-new iPhone 13 costs around 799 dollars while the Samsung S20 costs $1000, limiting the accessibility of these mobile phones. Although this trend is going to change, things will take some time before these facilities are readily made available to all people.
New technological trends like 5G technology, Cloud Computing, Web 3.0, and Internet of Things (IoT) are still in infancy. These trends are expected to grow exponentially in the coming decade and pose an opportunity to offer new customer-centric services and innovative methods.
Although MNVOs today are offering unique benefits like Cheap local and international calls without worrying about any maintenance of infrastructure, the upcoming trends in technology will significantly change the way MVNOs operate. Moreover, business models are working to reduce the cost of mobile phones and working together to make these products available to every user.
These new trends are worth an investment and can cement a secure future for MVNOs. Those willing to expand and innovate must work together to incorporate these changes. By combining these trends, they can achieve success and growth.