As social media marketing hits an all-time high, it is becoming harder and harder to keep track of the proper etiquette. To make sure that your brand remains relevant and isn’t cancelled online, there are several guidelines to follow. Here they are:
Not Posting with Purpose
Far too many brands imagine that they have to post all the time to remain on their audiences’ radar, but this isn’t the case. If your posts are mindless or completely off-topic, your audience is going to lose interest regardless of how often you post.
Therefore, your first order of business should be creating quality content that is both relevant and relatable. Remember, you don’t have to link your brand to everything – if your brand is focused around tech, for instance, it makes little sense to celebrate International Pancake Day.
Rather, you should stick to offering your audience guidance and tips to establish yourself as an authority in your field. You can sprinkle in some subtle marketing about your brand or products occasionally as well.
Forgetting About Engagement
It is easy to forget that social media marketing is a two-way street. However, this form of marketing is far more than just posting content. No, it is just as important that people engage with your brand and your social media profile. This is the best way to build rapport and increase brand recognition.
You can start off by replying to relevant comments – but try to ignore the online trolls as much as possible. You should also create more posts where your followers can offer their own insight, content, or comments. This creates a conversation between you and your followers as well as among each other.
Being Insensitive About Social Issues
The younger generations are quite serious about social issues and they are increasingly aligning themselves with brands that have similar values. Thus, in this day and age, it is important to also be vocal about social issues. However, you have to be mindful about how you do this.
First, examine your own company’s past, current practices, and more before talking about a particular topic or you could end up being accused of hypocrisy! Second, you don’t have to be vocal about all topics, pick ones that make sense for your brand. Always be well-informed about a particular subject matter and make sure that you have reputable sources for what you are saying.
Failing to Back Up Your Social Media
Social media crashes and hacks are becoming increasingly common. To ensure that all of your hard work doesn’t go down the drain, consider cloud computing services in Toronto for your social media platforms. This allows you to easily and quickly back up all of the work that you have done.
As it is on the cloud, you and other employees will be able to access the relevant information no matter where you are. This makes it far easier to get back on track after a mishap or attack.
These are the main mistakes that you need to avoid for the following year. As long as you take the necessary steps, you and your social media accounts should be in the all clear.