What Are the Basics of Link Building?

Link building is quickly becoming one of the most popular ways for companies to build their SEO and create a name for themselves.  Unfortunately, for many who are new to the game, this can be incredibly confusing beyond a vague understanding.

These are the basic types of link building and how each of them can help your company thrive and gain traffic.  You can make your company within the top three links with careful planning when important keywords are googled.

Strategic Guest Blogging

Guest blogging is the most common type of link building, and it’s an awesome place to start for most companies.  Guest blogging ensures that your company will control what information is put out there to an already captive audience and use strategic links to guide readers back to your website.

This is awesome because it feels organic, allows your company to come off with a sense of authority, and increases your brand recognition.  Although this is still a paid service, it’s often inexpensive and increases your customers’ awareness of your brand.

Using Social Media Intelligently

Social media is a powerhouse in advertising, and nowhere is that truer than in link building.  Social media allows you to build connections with potential leads and customers while utilizing links to guide them back to your website. 

Although you shouldn’t spam leads and should enable interactions to feel as organic as possible, using your company as a source and linking back to it can set you up for major success.  There are unlimited retweets out there just waiting for your company to cash in on them.

Creating and Distributing Infographics

This form of link building has become less common in recent years, but it’s just as important as other types.  Websites with no images on them can come off as uninteresting, so many look for infographics to explain what they’re saying and keep the readers’ attention.  

If you create infographics, label them with your brand’s name, and distribute them online: sites will use them as a source.  This can pay off over time, as websites link back to yours while using the graphics you created.

Ensure All of Your Information Is Valid

Your information must be as valid as possible.  People want to know they’re getting good news: if they find out they’re being lied to or misled, they won’t trust your brand anymore.  It can take time to build trust: but it’s something that you have to do.  

To ensure it’s all valid, do research on every piece of information you put out and cite any sources necessary.

Keep On Top of Your Competitors

When using link-building services, the main goal is to ensure that your brand stands out.  You can do this amongst competitors by staying on top of whatever they’re trying to do. 

For example, if you’re a printing company, and your top competitor is starting to advertise that they’re printing on bags, you can get ahead of them by using link building so that when people look for custom print bags, it leads back to your website instead.  

Main Menu